当时间来到日内瓦，这座世界制表之都所承载的，不仅是历史与传承，更是一种对精密制造工艺“长期主义”的坚持。
2月27日，WINNOTIME团队在日内瓦举办了一场私享交流活动。
规模不大，但分量十足。气氛不喧闹，却足够深刻。
这不是一场传统意义上的推介会，更像一次彼此确认方向的对话。
活动开始的议程，播放了代表深圳国际形象的“SHENZHEN IN DEPTH”和“2026APEC”的两段宣传片，所有嘉宾都情不自禁为深圳鼓掌。
When time meets Geneva — the world’s capital of watchmaking — it carries more than history and heritage. It reflects a long-standing commitment to precision craftsmanship and sustained excellence.
On February 27, WINNOTIME hosted a private gathering in Geneva.
Modest in scale, yet substantial in substance.
The atmosphere was calm, but the discussions were meaningful.
This was not a conventional presentation. It was a conversation — a moment to align perspectives and explore shared direction.
The program opened with two short films, Shenzhen in Depth and 2026 APEC Shenzhen, introducing the city’s global profile and future vision. The audience responded with spontaneous applause, a gesture of genuine recognition for Shenzhen’s remarkable journey and growing international presence.
交流，本身就是价值 Dialogue Is Value in Itself
现场到来的嘉宾中，既有国际品牌核心管理层，也有集团层面的重要决策者，品牌负责人、独立制表大师、媒体与行业组织的代表。
Among the guests in attendance were senior executives from international brands, key decision-makers at group level, brand founders, independent master watchmakers, as well as representatives from the media and industry associations.
高密度讨论，坦诚相待的互动。
对中国市场的消费结构与深圳的制造基础表现出浓厚兴趣；
提问深圳手表周如何在机械制表与穿戴创新之间建立桥梁；
围绕 2026 年平台结构与国际合作机制提出具体建议。
从最初的疑问和困惑，到逐渐进入细节层面探讨，气氛明显升温。
The discussions were focused and candid, with a high level of engagement throughout.
Participants showed strong interest in the structure of the Chinese consumer market and Shenzhen’s manufacturing capabilities. Questions were raised about how China Watch Week & WINNOTIME aims to bridge traditional mechanical watchmaking with wearable innovation. Others offered concrete suggestions regarding the 2026 platform framework and models for international collaboration.
What began with curiosity and careful inquiry gradually evolved into detailed conversations. As ideas became more specific, the energy in the room noticeably intensified.
发布会后的酒会阶段，交流进一步加强，远道而至的嘉宾陆续增加。
多家企业围绕China Watch Week & WINNOTIME 的展区结构、品牌参与形式以及亚洲市场策略展开具体持续的讨论。
多位嘉宾在离场前与团队成员们主动交换联系方式，约定后续进一步沟通。
不少人表示，希望能够更深入了解平台规划，并保持持续沟通。
这种自发延展，比任何形式化表达都更具力量。
During the reception that followed, conversations continued to deepen, with additional guests joining after traveling from afar.
Several companies engaged in detailed discussions on the exhibition layout of China Watch Week & WINNOTIME, potential formats for brand participation, and strategies for entering and expanding within the Asian market.
Before leaving, a number of guests proactively exchanged contact information with the WINNOTIME team and agreed to continue discussions in the near future. Many expressed a strong interest in learning more about the platform’s development plans and maintaining ongoing dialogue.
For us, this kind of organic continuation — driven by genuine interest — carries far more weight than any formal statement could.
从深圳出发的声音 A Voice from Shenzhen
正是在这样的制表语境中，这场对话显得格外重要。
日内瓦，是全球高级制表的精神坐标。
从传统制表工坊到当代品牌总部，这里见证了太多关于时间的传奇。
在现场发言中，深圳市钟表行业协会会长、China Watch Week & WINNOTIME筹委会主席朱舜华表示：
瑞士连续二十年位列全球创新排名第一，日内瓦是世界手表之都；
而深圳，是中国的创新之城，也是中国钟表之都。
It is within this watchmaking context that the dialogue took on particular significance.
Geneva stands as a spiritual center of haute horlogerie. From traditional ateliers to the headquarters of contemporary brands, the city has witnessed countless milestones in the history of timekeeping.
In his address, Mr. Zhu Shunhua, President of the Shenzhen Watch & Clock Association and Chairman of China Watch Week & WINNOTIME, noted that Switzerland has ranked first globally in innovation for twenty consecutive years, and Geneva is widely regarded as the world’s watchmaking capital. Shenzhen, he added, is China’s city of innovation — and the capital of China’s watch industry.
他强调，此行来到瑞士和欧盟主要国家，一方面是受深圳市政府委托，向欧洲同行系统介绍深圳这座年轻而充满活力的城市，介绍将要在深圳举办APEC2026；另一方面，则希望借由深圳手表周的平台，与瑞士同行探讨中瑞钟表产业更深层次的协作空间。
从大年初三启程前往慕尼黑参加 INHORGENTA，与法国钟表协会、德国珠宝钟表银器工业联合会（BVSU）及近百家品牌交流；再到随后穿梭瑞士多个城市，与瑞士钟表协会（FH)、瑞士高级制表基金会（FHH）、各个曾经参展品牌、独立制表人面对面探讨——这一连串密集行程，充分展示诚意、创新与行动力。
在发言中，朱会长提出一个关键判断：
深圳，作为改革开放初期成长起来的城市，如今已发展为拥有 600 家上市公司、工业总产值连续多年位居全国前列的创新高地。这里孕育了华为、比亚迪、大疆、拓竹等代表性企业，也汇聚着中国最年轻、最具消费力的创业群体与新生代消费者。
尤其是 95 后一代，从小佩戴手表成长，对时间产品有天然的习惯与情感连接。他们不再只关注品牌符号，而更在意设计语言、个性表达与文化认同。
这意味着，中国市场正在发生结构性的转变——
从规模驱动走向价值驱动，从功能消费走向表达消费。
当这样一股年轻而充满活力的市场力量，与拥有深厚制表传统与技术积淀的瑞士展开对话，其意义，早已超越一场活动本身。
He emphasized that the visit to Switzerland and other key EU countries served two purposes. On one hand, the delegation was entrusted by the Shenzhen Municipal Government to introduce Shenzhen — a young and dynamic city — to European counterparts, including its role as host city of APEC 2026. On the other hand, through the platform of China Watch Week, they aimed to explore deeper collaboration between the Swiss and Chinese watch industries.
Beginning on the third day of Chinese New Year, the WINNOTIME team traveled to Munich to attend INHORGENTA, engaging with the France Horlogerie, BVSU (Bundesverband Schmuck, Uhren, Silberwaren und verwandte Industrien e.V.), and nearly one hundred brands. The journey continued across multiple Swiss cities, where they met face-to-face with the Fédération de l'industrie horlogère suisse (FH), the Fondation de la Haute Horlogerie (FHH), former exhibiting brands, and independent watchmakers. This intensive itinerary demonstrated not only commitment, but also a clear spirit of innovation and action.
In his speech, Mr. Zhu offered a key perspective. Shenzhen, which emerged during the early years of China’s reform and opening-up, has grown into an innovation hub with 600 listed companies and industrial output ranking among the highest nationwide for several consecutive years. It is home to leading companies such as Huawei, BYD, DJI, and Bambu Lab, and to one of China’s youngest and most dynamic entrepreneurial communities.
In particular, the post-95 generation has grown up wearing watches. They have an instinctive familiarity with timepieces and an emotional connection to them. Today, they look beyond brand symbols. They value design language, individuality, and cultural identity.
This signals a structural shift in the Chinese market — from scale-driven growth to value-driven demand, from functional consumption to expressive consumption.
When such a young and vibrant market force enters into dialogue with Switzerland’s deep watchmaking heritage and technical mastery, the significance extends far beyond a single event.
从设计师到市场观察者 From Watch Designer to Market Observer
在特别分享环节，前积家资深设计师、独立制表人、媒体平台“那点人事儿”创始人郭思凡女士
带来了关于中国与亚洲市场的观察。
During the special sharing session, Ms. Guo Sifan — former senior designer at Jaeger-LeCoultre, independent watchmaker, and founder of the media platform “Dots of Life” — offered her insights on the Chinese and broader Asian markets.
她提到一个非常有启发性的观点：
亚洲市场的消费者，正在从“品牌认知驱动”转向“价值与表达驱动”。
年轻一代更在意：
作品背后的理念
设计语言的独特性
品牌是否具备文化表达能力
她认为，中国市场不再只是销量市场，而是审美与话语权正在建立的市场。
这一判断，与 WINNOTIME 希望构建的“连接结构”高度契合。
She shared a particularly thought-provoking perspective: consumers in the Asian market are shifting from being “brand-recognition driven” to being “value- and expression-driven.”
The younger generation is placing greater importance on:
The philosophy behind a creation
The distinctiveness of its design language
A brand’s ability to convey cultural meaning
In her view, China is no longer merely a volume-driven market. It is becoming a market where aesthetic standards and narrative influence are actively taking shape.
This perspective strongly resonates with WINNOTIME’s vision of building a platform that connects manufacturing, brands, and evolving consumer culture.
从中国国际钟表展到深圳手表周 From China Watch & Clock Fair to China Watch Week & WINNOTIME
China Watch Week & WINNOTIME的根基，来自拥有30届历史的中国国际钟表展。
我们在日内瓦所分享的，并不是一个简单的“更名”，
而是一种结构性的升级：
从单一展会，到“手表周+ 穿戴创新”的复合生态
从展示产品，到连接品牌、媒体、收藏圈与新消费人群
从区域型展会，到更具国际对话能力的平台
现场多位嘉宾表示，中国市场的变化速度与结构升级，正在成为不可忽视的重要变量。
兴趣，不再停留在概念层面…
China Watch Week & WINNOTIME builds upon the 30-year legacy of the China Watch & Clock Fair.
What was introduced in Geneva was not simply a change of name, but a structural upgrade:
From a single trade exhibition to an integrated ecosystem combining “Watch Week + Wearable Innovation”
From product display to building meaningful connections among brands, media, collectors, and a new generation of consumers
From a regional fair to a platform with enhanced international dialogue and collaboration capabilities
Several guests observed that the rapid evolution of the Chinese market — and its ongoing structural transformation — has become a key factor that the global industry can no longer ignore.
Interest quickly moved beyond conceptual discussion, shifting toward practical pathways and tangible forms of participation.
致谢 · 来自中国的创新表达 Acknowledgement · China’s Innovative Expression
此次日内瓦私享交流活动能够顺利举办，我们亦特别感谢来自中国的品牌伙伴所给予的支持。
贝伦斯 & 西普尼HIPINE & CIGA Design
他们为本次活动提供了拜访协会和企业的礼物，提供了日内瓦发布会的伴手礼支持。
The successful hosting of the Geneva exclusive gathering was also made possible with the support of brand partners from China.
Behrens, HIPINE, and CIGA Design contributed thoughtfully selected timepieces and gifts for visits to industry associations and partner companies, as well as curated souvenirs for the Geneva presentation.
Their participation added a meaningful touch to the exchange, reflecting the creativity and craftsmanship of a new generation of Chinese watch brands.
这些品牌所代表的，并不仅仅是产品本身。
更是一种关于结构创新、原创设计与当代表达的持续探索。
在日内瓦这样一个拥有深厚制表传统的城市，来自中国的新一代制表力量，以作品的方式参与到国际语境之中。
我们始终相信，时间产业的未来，不是单一市场的延伸，而是多元文化之间的理解与协作。
WINNOTIME 希望成为这样的连接者——
让创新被看见，让理念被理解，让不同背景的行业力量在同一张时间轴上相遇。
These brands represent far more than products alone.
They embody an ongoing pursuit of structural innovation, original design, and contemporary expression.
In a city like Geneva — steeped in watchmaking tradition — a new generation of Chinese watchmakers took part in the international dialogue through their creations.
We firmly believe that the future of the time industry will not be defined by the expansion of a single market, but by deeper understanding and collaboration across cultures.
WINNOTIME aspires to serve as that bridge —
where innovation is recognized, ideas are understood, and industry forces from different backgrounds meet along the same timeline.
从日内瓦出发 From Geneva, the Journey Continues
此次日内瓦之行，是 WINNOTIME 欧洲行程的重要一站。
在慕尼黑出发，横跨德奥法瑞四国，途经16个城市，策马扬鞭（自驾）3,000里，在瑞士拜访联邦政府部门、商协会、媒体、社会组织、品牌企业、独立制表人等20多个机构。
而这场私享会，成为一次阶段性的汇合点。
我们更加确信：
WINNOTIME 的出现，不只是展会形式的变化，
而是一种更开放的协作方式。
China Watch Week & WINNOTIME将充分发挥中国持续开放、放宽签证的政策，让不同文化背景的制表人和爱好者找到新的市场表达，让亚洲年轻消费力量与欧洲工艺传统产生真正的连接，让“创新引领未来，时间证明一切”不只是一句口号。
This visit to Geneva marked a key milestone in WINNOTIME’s broader European journey.
Starting from Munich, the team traveled across Germany, Austria, France, and Switzerland, covering 16 cities and driving nearly 3,000 kilometers. In Switzerland alone, they visited more than 20 institutions, including federal government departments, industry associations, media organizations, social institutions, brand headquarters, and independent watchmakers.
The Geneva gathering became a meaningful point of convergence within this extensive itinerary.
It further strengthened our conviction that WINNOTIME is not merely a new exhibition format, but a more open and collaborative approach to industry development.
China Watch Week & WINNOTIME will leverage China’s continued openness and expanded visa policies to create greater accessibility for watchmakers and enthusiasts from different cultural backgrounds. By doing so, it aims to foster new forms of market expression, connect Asia’s rising young consumer force with Europe’s deep craft traditions, and ensure that “Innovation Leads the Future. Time Proves Everything.” is not just a slogan, but a shared commitment in action.
日内瓦的湖水依旧波澜壮阔，
时间不停流动。
而属于 China Watch Week & WINNOTIME 的画卷，
已经在悄然展开。
2026 年 6 月 26 日，
我们期待与更多志同道合的伙伴再次相见。
Lake Geneva remains vast and magnificent,
while time continues to move forward.
And the next chapter of China Watch Week & WINNOTIME
is already unfolding.
On June 26, 2026,
we look forward to welcoming more like-minded partners
to meet again and continue the journey together.
Innovation Leads the Future. Time Proves Everything.
运营 × 深圳市钟表与智能穿戴研究院
来源 × WINNOTIME
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