EIDIKA is a well-known brand of Swiss watches, founded by Mr. Berry of Switzerland. Mr. Berry's family watchmaking experience since 1920 to the present, has a history of more than 100 years, overseas and domestic markets with physical stores. In China and Hong Kong the company has been engaged in watch sales for more than 50 years in the early stage, mainly in the sale of major brands of watches, with the accumulation of the company's experience, EIDIKA trademarks on Switzerland and Chinese mainland successfully registered. The company registered the trademark EIDIKA in 2013 with a new image stationed in Hong Kong, China, and introduced into the Chinese mainland market in 2021 set up "Shenzhen Pengran Trading Co., Ltd", the introduction of EIDIKA watches into the Greater China, and brought Switzerland's professional mid-range wristwatch manufacturing experience in the integration of research and development concept, production management and sales mode, so that people can experience the level and charm of Swiss manufacturing at a more affordable price. The company is located in Shenzhen, the most innovative city in China, which is an emerging city of technological and cultural innovation, and is also known internationally as the Design City. Shenzhen is a design and manufacturing base for the fine watch industry and holds a significant market share internationally, which is an important factor in the establishment of the EIDIKA brand watch company in this city.
At the beginning of the establishment of the brand inherited the spirit of innovation, high-end quality gene design and production of high-grade watches, has launched five types of watches: luxury men's watch, leisure men's watch, business men's watch, jewelry men's watch, sports men's watch; by the majority of consumers loved and sought after, and has become a new star among the brands. 
Since its establishment, EIDIKA has always been committed to the highest quality, trend-setting design, and the pursuit of excellence in craftsmanship. While adhering to the traditional watchmaking techniques, EIDIKA perfectly combines the fashionable trends of the times with the culture and refines and perfects them with professional technology, ultimately presenting the extraordinary brand qualities. Relying on the sacred belief of making high-end quality watches for users, EIDIKA strives to create a brand label that is recognized and admired by the world.